Our Story: The Beginning

owner of Living Designs Furniture

Youval in the factory

Our story began over 25 years ago when Youval Meicler, a twenty-one year old from Israel, approached the owner of a furniture upholstery business to ask for a job.

“Do you like to drive?” the owner asked while handing him a broom, “Drive this across the warehouse until I say stop.” Youval spent the next three months sweeping the warehouse. In the years that followed, he worked in various departments: cutting wood in the mill room, building frames in the assembly department, cutting and sewing in upholstery, preparing shipments, driving delivery trucks, and selling in the field. He approached each task with the same commitment, believing that his uncompromising dedication would lead to success. Six years after taking the broom he was promoted to Production Manager then General Manager, then finally, President of the company.

Noah’s Manufacturing

In 1989 Youval, who originally just wanted a job, now began creating his own product line of mattresses which would reflect his personal standards of quality and expertise. He founded Noah’s Manufacturing, naming his first company after the Hebrew word “Noah” meaning “comfort.” The factory is still located near the heart of downtown in Houston, Texas today.

Youval found success once more to be a matter of approach and mentality. He developed a simple yet effective business model: combine old world craftsmanship with innovative design to create the best product at an affordable price. Additionally, he firmly believed in treating his customers with fairness and honesty and continues to expect the same of each person he employs.

Texas Mattress Makers

By the fall of 2010 Youval’s mattresses were in hundreds of stores across the world. After working with mattress retailers for over twenty years he began to notice an alarming trend: his customers – the retailers who purchased his product to sell to the public – were more concentrated on profit than consumer value. This concern later developed into the idea to offer his products directly to the public at factory direct pricing and in 2011 Texas Mattress Makers was born.

Living Designs Furniture

Following the success of Texas Mattress Makers, Youval began setting his sights on revolutionizing Houston’s furniture industry. Using the same principals of quality and value over quantity and profit, Living Designs Furniture is setting new standards for handcrafted furniture at an affordable price.

As with each of Youval’s companies, our mission is not to be the most profitable. Our first concern is to be the BEST at what we do. This means treating each of our customers like family and producing the best quality products for the best possible price. Each piece is made on-site by highly skilled craftspeople and sold direct from our factory. This unique business model gives you the power to fully customize or even design your own furniture without having to pay an enormous cost.

We believe furniture should be as unique as the people that use it. We welcome you to stop by our showroom, sit back, relax, and share your ideas with us. Create a living space fully tailored to your unique taste and lifestyle needs today!

Learn More about the Benefits of Shopping Factory Direct ⇨